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About Us

A dialogue marketing agency

The consumer is changing dramatically. He is indeed getting wiser, better informed and above all more critical. Internet offers him an overload of information and his buying pattern is heavily influenced by new media. The brand is not the only source of information on the product anymore; the consumer has immediate and free access to peer-testimonials, consumer opinions, expert advice and trendsetters recommendations. In such a cacophonic environment, the brand has to adopt a different speech. It has to build new types of consumer relationships based on an open, trustful, and non interruptive dialogue. Helping brands reassess their communication and build those dialogues: that is the business Tagora is in.

Tagora’s response is dialogue marketing. Built on the belief that brand adoption and loyalty
have to be based on trust, Tagora advises her clients in building up such a genuine consumer lifecycle through a 4 tiers “trust building” approach:

 

Dialogue is about creativity and technology

Keeping a consumer interested in a brand dialogue is an ambitious challenge. And creativity has a very important role to play here. Finding the right communication tone, the relevant content, and the appropriate ideas to trigger curiosity is the role of Tagora’s creative teams. They are helped by “the creative mind matrix©” methodology which facilitates the discussion between the different creative teams and the brand responsible. It also improves the overall consistency of the creative work by referring to a common frame of shapes, colors, and atmospheres.

Dialogues are also about technology. The smartest concepts and the best creations will not reach their target without a proper execution of the sending routines and a controlled management of the dialogue flows. Tagora has heavily invested over recent years and has partnered with the leading technology suppliers in this industry, so that it can offer a set of technological solutions:

  • to recruit, qualify and manage consumer databases;
  • to build complex dialogue scenarios;
  • to coordinate multi-channel, multilingual, cross-border campaigns;
  • to monitor, report and react on ongoing basis.

Dialogue is about trust

Because dialogue is everywhere, trust has to be everywhere as well. Brands expect pro-active thinking, a quality service, and a committed business partner with an ethical attitude. That is also the type of business relationship Tagora is looking after. Tagora has to deserve this trust. Therefore it follows a strict code of conduct based on the following principles:

  • Total respect of existing legislation in an online communication and privacy protection.
  • Total hand over to the client of all intellectual property.
  • Total hand over to the client of all databases and other related information.
  • A diligent policy on protection against haking and other frauds.
  • An ethical attitude in all business relationships.